"The Food Industry is Following Big Tobacco's Playbook" - Jonathan Wolf, CEO of ZOE

Jonathan Wolf is the co-founder and CEO of ZOE, a company using large-scale science to understand how food affects our health and the trillions of microbes living in our gut.In this conversation, Jonathan explains the emerging science of the microbiome, why two people can eat the same food and have completely different responses, and why ultra-processed foods may be driving the modern health crisis. He also argues that some major food companies have followed a playbook similar to the tobacco industry in shaping public understanding of nutrition - lying to us and the government for their own financial gain.Before building ZOE with scientist Professor Tim Spector, Jonathan worked at the ad-tech company Criteo, helping to scale the business from a startup into a NASDAQ-listed company with more than $1 billion in revenue.=====Interviews that might just change your life. And if not…? You’ll probably enjoy them anyway.While we're all trying to be better versions of ourselves, this podcast asks: 'what's truly possible?'Project Possible, hosted by me, Rich Leigh, explores this with incredible guests from the world of business, sport, entertainment and academia.Between the second and third series, I made the decision to go full-time on this show.I sold my successful 10 year old PR agency after my youngest brother Jordan took his own life. I realised that I needed to run towards passion, purpose and positive impact, and my dream of this being my career.Possibilists, pull up a pew.=====Sign up now to the free weekly newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://projectpossible.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for behind the scenes, giveaways, ways to get involved and more.=====Follow on IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/richleighpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Project Possible website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.projectpossiblepod.com