The Foundational Work of Branding: Going Beyond Visuals

A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top.Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally connected to you. How do you do that? With your foundational branding work.Why do you need this?95% of purchasing decisions are emotionalUp to 20% increase in revenue when people see brand consistencyWe need YOU as a DEI organization to step into corporate spaces and make changeHaving a cohesive brand makes you look like you know what you’re talking aboutGet a more insights on this episode by visiting our blog at blog.morethanabrand.coFor more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production