EPISODE · Apr 15, 2026 · 52 MIN
The 4 P's of Marketing: Promotion
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are free” technique boosts compliance without pressure.
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The 4 P's of Marketing: Promotion
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This episode is 52 minutes long.
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This episode was published on April 15, 2026.
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