The Four-step Framework is Working - Jesse Zagorsky
from Agent Attraction Fast Start Hosted by the Agent Collective
This meeting was a weekly agent attraction training call led by Jesse Zagorski, focusing on teaching the four-step framework for recruiting real estate agents to eXp. Jesse demonstrated the "play dumb until it's time to be smart" approach, showing how to build relationships with potential recruits by asking questions about their business challenges rather than immediately pitching eXp. He walked participants through the complete process, starting with sending a conversation starter text about a 3.5-minute video that explains the five phases of an agent's career, followed by a resource reply with a 9-minute blueprint video for specific phases, and ending with a time-locked follow-up to confirm viewing. Jesse shared his new 17-page Agent Attraction Playbook and discussed an upcoming in-person bootcamp event in San Diego on September 15th, 2026. Several participants, including Armand and Mike, shared their experiences and questions about the process, with Jesse emphasizing that the system works best when agents have at least some existing relationship with prospects before initiating recruitment conversations.
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