The Fractional Boom: Who's Qualified and Who's Pretending?

The fractional executive market is growing fast—but so is the number of people claiming expertise they haven't earned.In this episode of **Books & The Biz**, Dan and Rich discuss what separates a true fractional executive from someone with a new title. They cover the experience, leadership, and real-world results business owners should look for, along with the questions to ask before trusting someone to help lead your company.If you're considering hiring a fractional executive, this conversation could save you time, money, and costly mistakes.