The Fraud Problem: Rich Kahn
from Market Impact Insights Hosted by Market Impact Insights
Anura.io CEO and Co-Founder Rich Kahn shares the ugly truth that 1 in 4 visitors to your website right now may not be human. With as much as $140 billion in global digital marketing spend being lost to fraud, it is a problem far beyond money lost. It is also about corrupted data that drives bad decisions. Be open to outside help for protection and deliver exceptional leadership that doesn't settle for just good enough. "One our our core values is 'never satisfied.' You build something, and after you put all this into it, you look back and say 'No, it could be better.' Exceptional leaders are never satisfied with the status quo." Think of your employees as teammates and watch your culture get even healthier and endure.
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