The Future of Consumer Choice: Molly Kristick on Marketing, Digital Evolution, & TrueCar | NADA 2026

Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magazine to leading the marketing strategy for one of the biggest names in digital automotive retail. They discuss the shifting landscape of consumer engagement, the fulfillment of helping car buyers find the right price, and the current "weird game" of LinkedIn networking. Molly dives into how TrueCar frames conversations for consumers and dealers alike, emphasizing the importance of genuine connection over high-pressure "DM pitches" in a digital-first world.#ImACarChick #NADA2026 #MollyKristick #TrueCar #DigitalMarketing #AutoTrends #CarBuying