The Future of CPG Marketing with Lauren Plunk

In this episode, we're thrilled to have Lauren Plunk join us to discuss the dynamic world of Consumer Packaged Goods (CPG) marketing. Lauren, founder of Alchemiss Agency & consultant for "Better for You" CPG brands including Akasha Superfoods and French Squirrel, brings a wealth of knowledge in brand building, influencer marketing, and product development. We explore essential strategies for any CPG brand, focusing on creating compelling brand stories, integrating products authentically into influencer lifestyles, and navigating the complexities of marketing in today’s fast-paced environment. Whether you're managing an established brand or starting a new venture in the CPG industry, this episode offers valuable insights into using social media effectively, understanding market dynamics, and making your products stand out. Tune in as we uncover what’s hot in marketing right now and how to leverage these trends for your brand's success. Don’t forget to subscribe for more insights and stories from the world of consumer goods on Behind the Barcode!