The Future of Loyalty: Making Rewards Work for South African Consumers - 01 September 2026

From shopping discounts and cashback to health, retail and lifestyle rewards, loyalty programmes have become part of everyday life for South African consumers. But with more cards, apps and programmes to keep track of, are consumers really getting the value they deserve? Byron Rode, CEO of (my) Cards, part of Glynt, explores the future of loyalty programmes, the role of aggregation and connectivity, and how AI and real-time technology could make rewards more relevant, accessible and useful for consumers.