EPISODE · Apr 9, 2026 · 23 MIN
The future of marketing: Predicting why, and how people feel | Vella Bioscience's Joy Allen-Altimare
from Shiny New Object - a Marketing Podcast
What if the future of marketing is not just knowing what people will do, but understanding why they feel the way they do? In this episode, Joy Allen-Altimare unpacks predictive emotional modelling, and why the next leap in data driven marketing will come from combining behaviour, context and human emotion.
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The future of marketing: Predicting why, and how people feel | Vella Bioscience's Joy Allen-Altimare
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