The Future of Modern Marketing

In this Marketing Over Coffee: Talking with Jeff Cohen about the Future of Modern Marketing! Direct Link to File - brought to you by Infer Jeffrey L. Cohen of Oracle Marketing Cloud talks about their twin ebooks on the trends that made up 2015 and predictions for 2016. Bonus - Chris gives his 3 tactics you need to adopt for the new year Looking at the past - 2015 round up (get the ebook) Data driven Jay Baer on "Answering every customer in every channel" Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads. Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer. Predicting the future (get the ebook) Late majority (laggards) entering Soc Med Content Center of Excellence At the 28 minute mark Chris lays down his 3 trends you need to be aware of Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.