The Future of Paid/Owned/Earned Media for B2B w/Chris Walker

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This episode is 35 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on October 26, 2021.

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from B2B Growth · host Sweet Fish

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.What you'll learn:Why you shouldn't pursue earned media and focus on owned instead.How to properly leverage paid with content and creative.Where to start with owned media.How you can know when you're ready to add the next owned media channel.

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The Future of Paid/Owned/Earned Media for B2B w/Chris Walker

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How long is this episode of B2B Growth?

This episode is 35 minutes long.

When was this B2B Growth episode published?