The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next

AI is changing the way we search, shop, work and make decisions and according to Max Sinclair, we’re only at the beginning.In this episode, we sit down with Max Sinclair, Founder & CEO of Azoma, an AI search and Answer Engine Optimization (AEO) agency working with some of the world’s biggest brands, including Mars, Colgate, P&G, Reckitt, Unilever and Zappos.Max breaks down what comes after traditional SEO, why brands need to start thinking about AEO, and how AI agents could completely change the way consumers discover and buy products.We also get into the bigger questions around agentic AI from personalised health and education to AI-powered shopping, wearable AI, self-driving cars and the future of work.