The Future of Sleep Tech | Inside Somnee with Former Fitbit CMO Tim Rosa

What if the secret to better performance, faster recovery, and better cognition wasn’t a supplement… but your brainwaves?In this episode, Alec sits down with Tim Rosa, CEO of Somnee and former CMO of Fitbit, to unpack the neuroscience breakthrough built by UC Berkeley researchers including Dr. Matt Walker (Why We Sleep). Somnee uses lab-grade EEG plus a patented form of electrical neurostimulation to help your brain reach its optimal sleep rhythm — so you fall asleep faster, stay asleep longer, and wake up with more stable energy. The results?In an NBA-backed study, Somnee users gained 37 minutes of extra sleep per night and cut sleep onset time from 24 minutes down to 8. It’s why the NBA invested. It’s why elite athletes are already using it. And it’s why Somnee may be the biggest shift in sleep tech since wearables.Tim also breaks down the difference between real EEG sleep data and the guesswork from most wearables, plus how the company is building toward an AI-driven future of personalized sleep and health insights.To close, Tim shares his Flow Stack — Rogue AirBike training, Equinox sessions, surfing and mountain biking in Marin, Brooks trail shoes, Eight Sleep for temperature control, and a simplified supplement approach built around creatine and Somnee.If sleep has ever held back your performance, recovery, or longevity… this episode is your playbook.Find them at somneesleep.com.