The Future of Television!

In this Marketing Over Coffee: A Special Interview with Author Mike Proulx about his new book Social TV! Direct Link to File Show length 28:17 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:33 What is Social TV all about 02:40 Live TV and the Back Channel 05:05 Jumpstarting a Twitter Wave early in a program 06:47 Choice, Non-Choice and Social Impressions 09:22 TV Check-In - Miso, Get Glue, Philo, Shazam and more 12:12 Convergence of Tablets as Second Screen, Custom Content and the Back Channel 15:22 How does the industry try to measure "on demand, everywhere" TV 17:58 Audience Addressability 20:16 The spectrum of bridge content 22:50 What are the implications of TV Everywhere 25:18 Extending beyond the book with Web and QR Codes The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.