The GaryVee Interview Everyone Needs To Hear

Gary Vaynerchuk joins Next Up with Adam Breneman for a raw, unfiltered conversation about ownership, obsession, AI, NIL, and what it really takes to build something that lasts. From building his dad’s company from $3 to $60 million and walking away with nothing, to firing his best friend in order to save his company, Gary opens up about the moments that defined his career. He shares why he believes most coaches are losing the locker room, how NIL money is exposing, not changing, young athletes, and why his advice to 17-year-olds getting paid is simple: tune your parents out. This episode dives into everything from Gary’s mindset on momentum to the reality of working 100-hour weeks in his 20s, and why balance is relative. He also goes deep on the future of AI, predicting a world where our grandkids might marry robots, where Google becomes obsolete, and where athletes could be replaced by AI-powered machines. Whether you’re building a $100M media company, trying to make it as a young athlete, or figuring out how to balance life and ambition, this episode delivers a masterclass in mindset, sacrifice, and execution. PRIZEPICKS: Get a $50 bonus from PrizePicks with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:26 - Most Defining Moment of Gary’s career 7:18 - Lessons starting Vaynermedia 8:37 - Getting first clients at Vaynermedia 9:17 - Reflecting on Vaynermedia 11:46 - VaynerX ecosystem 15:50 - Best hire in the last few years 19:52 - Work-Life Balance 25:20 - Momentum 28:25 - When Gary first felt like he was rich 30:11 - Aggressiveness with money 31:28 - Hiring your friends 33:07 - Building a brand as a Head Football Coach 35:44 - Dealing with money and attention as a CFB recruit 38:40 - Ai in 10 years 42:44 - Implementing AI in everyday life 43:30 - Traits of top 1% entrepreneurs 44:25 - 1 piece of advice Gary would leave his children On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.