The GFB Unwrapped | How Two Determined Brothers Built a Beloved Gluten-Free Brand

In this episode of Gluten Free Unwrapped, Jenny Finke speaks with Marshall Rader, who co-founded The GFB. When Marshall and his brother, Elliott, embarked on the gluten-free diet over a decade ago, they quickly realized how few nutritious and tasty gluten-free options existed, especially in the protein bar space. That’s when they decided to take matters into their own hands and create The GFB.This family-owned company makes a range of plant-based, gluten-free, and protein-rich bars, bites, and oatmeal cups in its certified gluten-free and zero-waste facility. Marshall and Elliot are committed to using ingredients that are wholesome, understandable, and good for you.In this episode, Marshall shares:The origin story of The GFB.How they developed recipes that tasted good without having any culinary training.Some of the early challenges of starting a gluten-free brand and the importance of getting the right in-store placements.What it’s like working with family.How The GFB expanded its offerings, and how that changed the business.Why being a Certified B Corp status is important to the brothers.More about The GFBWEBSITE: theglutenfreebar.comINSTAGRAM: @thegfbFACEBOOK: @thegfb.comMore about the Love Me Gluten Free subscription boxesWEBSITE: lovemeglutenfree.comINSTAGRAM: @lovemeglutenfreeTIKTOK: @lovemeglutenfreeFACEBOOK: @lovemeglutenfreeboxMore about Jenny FinkeJenny Finke is the founder of the popular blog, Good For You Gluten Free. Find her at (goodforyouglutenfree.com and subscribe to her FREE newsletter at welcome.goodforyouglutenfree.com.INSTAGRAM: @goodforyouglutenfreeTIKTOK: @goodforyouglutenfreeFACEBOOK: @goodforyouglutenfreeNever miss an episode. Follow us on @glutenfreeunwrapped on Instagram!