The Gig Economy’s Original Side Hustle: Direct Selling in 2026

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how direct selling continues to evolve as a powerful model built on trust, flexibility, and human connection. Joining us is Peter Maddox, President of the Direct Sellers Association of Canada. With deep insight into a network of over a million independent sellers, Peter shares how this industry is shaping modern entrepreneurship. Key Highlights The Modern Seller: Peter explains why more Canadians are turning to direct selling as a flexible business model. Accessible Entrepreneurship: Peter shares how the model supports income generation alongside personal commitments. Trust in Commerce: Peter highlights why relationship driven selling is gaining strength in today’s market. Economic Contribution: Peter discusses the industry’s impact and what policymakers need to recognize. Future Through Education: Peter outlines how new training and scholarship programs support long term growth. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.