The Give - Building Culture That Wins - Billy Cosh, Head Coach, Stony Brook U.

Stony Brook Head Coach Billy Cosh shares how he rebuilt a program through culture, standards, and alignment. This isn’t about scheme. It’s about who you bring in, what you emphasize, and how you hold people accountable every day. After taking over an 0–10 team, Cosh walks through the approach that drove a fast turnaround and built a more consistent program. Key Takeaways Culture starts with who you bring into the program Add, subtract, multiply — but never divide Recruit your current roster to improve retention Low maintenance + high production wins Alignment across the staff matters more than anything You get what you emphasize and reward Be a process-driven program, not outcome-driven Consistent routines reduce stress and improve performance If this helped, you can go deeper at LFGClinic.com. Get access to 100+ sessions from the 2026 clinic and 500+ more from the past five years — all built to help you coach, teach, and run your program better. Learn more about your ad choices. Visit megaphone.fm/adchoices