The Godfather of Influence: Dr. Robert Cialdini

from The Places We'll Go Marketing Show · host Ritchie & Mark

Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you’re in marketing, leadership, or just curious about persuasion, this episode is packed with valuable takeaways. Tune in! 📚✨

Episode metadata supplied by the publisher feed · Published Jun 26, 2024

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The Godfather of Influence: Dr. Robert Cialdini

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