EPISODE · Aug 3, 2026 · 8 MIN
The Google Ads Brand Lift ROAS Blind Spot
from Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations · host Fexingo
Lucas and Luna dig into a blind spot most performance marketers ignore: the way brand lift inflates reported ROAS on Google Ads. Using a mid-size DTC skincare brand's real numbers, they break down why search and shopping campaigns are quietly credit-swiping from each other, and how a controlled geo holdout can show your 'profitable' campaigns are actually barely breaking even. Backed by a 2024 brand lift study from a major media agency, they explain why your last-click numbers are lying, what a 2.1 percent brand-lift uplift actually means, and how to reallocate budget before you scale a loser. If you've ever wondered why your ROAS looks great but profit feels thin, this one's for you. #BrandLift #ROAS #GoogleAds #Attribution #PerformanceMarketing #DTC #Advertising #Marketing #FexingoBusiness #BusinessPodcast #Podcast #MarketingPodcast #DigitalMarketing #PPC #PaidSearch #Incrementality #HoldoutTest #MediaAgency Keep every episode free: buymeacoffee.com/fexingo
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The Google Ads Brand Lift ROAS Blind Spot
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