The Google Ads Performance Max ROAS Blind Spot

Performance Max campaigns are Google's fastest-growing ad product, but their ROAS numbers can be dangerously misleading. In this episode, Lucas and Luna unpack the attribution blind spot that causes PMax to overstate its true impact. They walk through a real example: a DTC brand seeing a 4.8x ROAS from PMax that dropped to 1.4x when they isolated incrementality. The episode covers why data-driven attribution favors PMax, how brand search cannibalization inflates returns, and what you can do — from conversion lifting studies to audience exclusions — to measure Performance Max honestly. If you run PMax and trust its reported ROAS, this is the episode that might save you from scaling a losing bet. #GoogleAds #PerformanceMax #ROAS #BlindSpot #Incrementality #PPC #PaidSearch #DigitalMarketing #Attribution #ConversionLift #BrandSearch #DataDrivenAttribution #MarketingMetrics #FexingoBusiness #BusinessPodcast #PerformanceMarketing #DirectResponse #AdFraud Keep every episode free: buymeacoffee.com/fexingo