The GPS Method: How Aya Kikimova's LeapEngine Determines Marketing Readiness in 15 Minutes | #27

In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.   Key Topics & Timestamps AI in Marketing [00:00-04:00] The GPS Framework [06:00-08:00] Marketing Myths [16:00-19:00] ROI Measurement Mistakes [28:00-32:00] AI Implementation Strategy [22:00-26:00] Key Takeaways Ensure business readiness before marketing investment Test attribution by pausing different channels  Setting expectations - Focus on lifetime value, not short-term returns Choose AI tools with human guidance and verification   Aya Kikimova – LeapEngine Website: leapengine.co LinkedIn: https://www.linkedin.com/in/akikimova   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ Personal site: https://zacharybernard.com/   Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Lockbook(00:00:49) - Starting a Business With 0.01% of the Company(00:02:28) - How Is AI Affecting Your Company's Business?(00:05:06) - How to Get Your Business Profile on Google Maps in 2 Minutes(00:15:01) - MR: Marketing Myths that Small Businesses Fall for(00:20:56) - How to Integrate AI into your Business?(00:25:47) - How To Train an AI Tool for Google Ads(00:27:48) - MT: Small Business Marketing ROI