The Great Engagement Lie
from Making a Scene Presents Hosted by Richard LHommedieu
Making a Scene Presents - The Great Engagement Lie How Indie Musicians Became Free Labor for the Platforms That Charge Them to Reach Their Own Fans We Were Told to Chase Likes, Followers, Hearts, and Streams. Nobody Explained Who Was Actually Making the Money. There is a strange ritual taking place in the independent music business. Every morning, thousands of musicians wake up, reach for their phones, and check their numbers. How many people watched yesterday’s video? Did that new song get added to any playlists? How many hearts did the Instagram post receive? Did the Facebook page gain another twenty followers? Somewhere in the middle of all that excitement, a musician is sitting at the kitchen table wondering how to pay for the van repair before Saturday’s gig. http://www.makingascene.org
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