The Great Soap Heist: How Inversion Can Help To Grow Your Business

In 1980, a tiny company from Minnesota did something that shouldn’t have worked. They’d invented the first mass-market liquid hand soap - Softsoap - and it was flying off shelves. But the moment Procter & Gamble and Colgate noticed, the game would be over. So the company’s founder, Robert Taylor, did something audacious - something bordering on mad. In this episode, Toby tells the story of the greatest heist in soap history, unpacks the brilliant strategic principle behind it, and asks the question every estate agent should be asking: what are the pump nozzles in your local market, and how do you corner them before anyone else notices?🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com