The Greatest Welsh Cakes in Wales - Joe Granville - Rogue Welsh Cakes

What makes a Welsh cake truly great? Joe Granville has very strong opinions on this, and honestly, you’ll be hungry within minutes! In this episode of The Engaging Marketeer, Darren Jamieson chats with Joe Granville from Rogue Welsh Cakes about turning a lockdown idea into a thriving Newport business, swapping healthcare for baking and building a brand around proper quality, personality and passion. Joe shares how Rogue Welsh Cakes landed corporate clients, Welsh Government orders, wedding work, market success and even dreams of getting Ryan Reynolds and Wrexham AFC involved. There’s also plenty on BNI, word-of-mouth marketing, social media honesty, imposter syndrome and why Joe has absolutely no plans to see his Welsh cakes sitting on a supermarket shelf. Fun, honest and full of cake - what’s not to love? Grab a cuppa and tune in.  About your guest: Joe Granville is the co-founder and owner of Rogue Welsh Cakes, a family-run Welsh cake business he created with his mum, Maria, in 2020. After working in healthcare, Joe turned his love of food, flavour and Welsh culture into a business built around handmade Welsh cakes with a twist, selling from Newport Market, online, at events and through corporate gifting. Rogue Welsh Cakes is known for creative flavour combinations, Welsh cake masterclasses and a strong focus on quality ingredients and personality-led customer experience. You can find out more about Joe and Rogue Welsh Cakes here: Website: https://roguewelshcakes.com/ LinkedIn: https://www.linkedin.com/in/joe-granville-8994662a1/ Facebook: https://www.facebook.com/roguewelshcakes/ Instagram: https://www.instagram.com/roguewelshcakes/ X: https://x.com/roguewelshcakes/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.