The grey market: how your brand could end up competing against itself

Learn about the challenges of grey markets and parallel imports in a new podcast that dives deep into an often-overlooked issue that can have significant consequences for brands.Joining Phil Myers, Managing IP's commercial editor, to offer their insights are Patrik Lindahl, a partner at Zacco, the international full-service intellectual property solutions and brand protection specialist, and Alessandra Vercelloni, the director of sales and brand protection, Southern Europe, at OpSec, the online protection and product authentication company.Together, they break down the grey market, through which legitimate products are sold outside authorised channels, which threatens brand reputation, pricing strategies, and customer trust. The guest speakers discuss the complexities of grey market imports, including how unauthorised sales can erode brand value, strain distributor relationships, and confuse consumers with warranty and compliance issues. They also offer practical advice on detecting and mitigating these risks, such as tracking technologies, online monitoring tools, and legal strategies such as vertical agreements.Is your brand at risk of grey market competition? Do you know how to respond to the threat? Listen to this podcast to learn more about the grey market and its potential impact on your brand.