The Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA Partners

Join Deconstructing Data on March 9th as Conor McKenna, Director at LUMA, discusses the evolving data ecosystem and its implications, including the growing importance of 1st party data, new 1st party data networks like Retail Media Networks, and more.    The conversation will also cover topics such as CTV, Commerce Media, and Ad Tech consolidation.    Conor brings over a decade of investment banking experience and a focus on Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. Don't miss out!   Connect With Conor McKenna  LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/ Twitter: https://twitter.com/conorjmckenna   Connect With LUMA Partners  Website: https://lumapartners.com LinkedIn: https://www.linkedin.com/company/luma-partners-llc/  Tune in to Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter.  If you have any questions or feedback, please feel free to reach out to us at [email protected].    Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login  Timestamps: 0:00 Intro Music 0:42 Introducing Conor McKenna, Director at LUMA Partners 7:10 The Implications of a Changing Data Ecosystem 10:56 How Does AI Fit into AdTech & MarTech 13:51 The Growing Importance of 1st Party Data 24:48 CTV, Commerce Media, & Ad Tech Consolidation 38:08 What's in your Tech Stack? 40:20 What Advice Would You Give Your Younger Self? 42:23 Connect with Conor McKenna 43:00 Check Out Omni IQ   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8  #DeconstructingData #Technology #Data