The Growing Opportunity For Athletes And Brands

Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future. Show Notes: Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/ Cadence Media Strategy: https://www.cadencemediastrategy.com/ Zero Draft: https://zerodraft.substack.com/ Freeskier: https://freeskier.com/ Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25 Scott Galloway: https://profgmedia.com/ Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/ Free Solo Film: https://films.nationalgeographic.com/free-solo BPC - Brand, Product, Content: Invisible Rulers (Book): https://amzn.to/3X4e0w9 Everybody Lies (Book): https://amzn.to/41hhJc8 DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia