The Growth and EOT Sale Story of NOVOS with Sam Hurley

In this GYDA Talks, Robert talks to Sam Hurley. Sam is Co-Founder and Chief Strategy Officer at NOVOS. He previously headed up SEO for Made.com across all major European markets. His achievements include growing Made's non-brand SEO traffic by over £10.4million. NOVOS has grown from 0 to 45 people in 3 years. They've won numerous search & drum awards and were most recently voted 5th Best place to work in the UK. Robert and Sam discuss the growth and sale story of NOVOS, the highs, the lows and the journey to an Employee Ownership Trust. THE GROWTH STORYFalse startsDoing what others don't docreate a structure/framework from day onewrite it all down and share itSpecific niches are a good thingThink Tank model THE EMPLOYEE OWNERSHIP STORYEmployee Ownership TrustStandard sale destroys the cultureDid EMI first then EOTHow it all workedAll the pros (and a bit of downside)