The Growth Department: Why Legal Marketers Belong at the Strategy Table

How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table. Tune in to learn: • How legal marketing and business development teams serve as a law firm’s “growth department.” • The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact. • Why strategy must prioritize optionality and agility as AI reshapes the business of law. • What small teams with fewer resources can do to demonstrate their strategic value. • Why it’s important for even senior leaders to roll up their sleeves and tackle seemingly small tasks. • How to make curiosity your superpower as a legal marketer. Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University. Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.