The Gym Is Betting You'll Quit

The fitness industry makes money when you fail. Troy Taylor spent 20 years at the top of Olympic sport, and now he's the reason Tonal keeps 99% of its members while the rest of the industry churns through them like a revolving door.He and Kevin don't talk about motivation. They talk about why motivation is the wrong thing to chase, what the actual data says about how people build a training habit that sticks, and why everything you've been told about starting a fitness program is probably backwards."It doesn't matter whether you start high or low. What mattered was a little more in week two, a little more in week three, a little more in week four."Troy worked with Mikaela Shiffrin and Lindsey Vonn. The thing that made them exceptional? They showed up more than everyone else and worked on the things they were bad at. That's it. No secret sauce.The same principle wrecks most people's January gym resolution, and the data proves it.This one covers the behavioral science behind exercise adherence, why your first week should be embarrassingly easy, how an hour a week of lifting might be all you need, and what a VP of Performance Innovation actually does when he has 10 minutes and a deadline.Find Troy at @StrengthScienceTroy on Instagram and learn more about Tonal at tonal.com.Instagram: @kevinwhitemdYouTube: @kevinwhitemd Prime Health Associates