The Hermès of Pilates with Melissa Bentivoglio, Founder of FRAME Fitness

#5. Have you ever wondered what it’s like to train 30 hours a week at the world’s best dance schools? Revolutionize the workout space by making an age-old workout brand new? Create a product where an Equinox Pilates class meets a beautiful piece of furniture? Be in the 2% of women who secure venture capital funding? Meet Melissa Bentivoglio — the founder of Frame Fitness, which is referred to as the “peloton of the slow burn.” She trained in elite classical ballet and competitive dancing from a young age until university. She began the practice of pilates while healing from a sports-related injury, upon the recommendation that it could help her recovery process. In 2018, Melissa designed her own custom reformer for use in her Toronto-based boutique fitness studio, Frame Fitness. Whether you start your day on the reformer, have never done pilates, or haven’t even heard of it — this episode is for you! In this episode, we discuss: The most effective way to rehabilitate stress injuries How to find the best workout for your body type: low or high-impact? How to find the best manufacturer for your idea Why women received only 2% of VC funding in 2021 What it means to be a “student” for the rest of your life How to bring innovation to an area of tradition and question the thought processes What is “Compound Growth,” how to achieve it & the neural impact on productivity Her dream collaboration— It isn’t what you’d expect! STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10pm ET for your dose of greens. Let's chat! Email us at [email protected].