EPISODE · May 14, 2025 · 26 MIN
The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)
from Med Spa CEO · host Heather Terveen
Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team's performance. The big mistake most providers make when launching memberships. What to do if your market feels "too rural" or "too competitive". How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool! RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
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The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)
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