The "Hidden" Profit in your Service Drive: Dimitrius Naylor on Equity, Service-to-Sales, and Strategy | NADA 2026

from I'm A Car Chick · host Shasta Haddock

Host Shasta Haddock welcomes Dimitrius Naylor, the "Equity King" and CEO of Dimitrius Naylor Consulting, to the I’m a Car Chick podcast live from NADA 2026. In this high-velocity episode, Dimitrius breaks down why the service drive is the most underutilized goldmine in the dealership. He dives into the "Service-to-Sales" transition, explaining how to identify high-equity customers and why the "equity" conversation is about more than just a monthly payment—it's about wealth management for the consumer. From fixing broken hand-off processes between fixed ops and sales to the mindset shift required to buy cars effectively from your own backyard, Dimitrius delivers a masterclass in modern dealership profitability.#ImACarChick #NADA2026 #DimitriusNaylor #ServiceToSales #EquityMining #FixedOps #AutoRetail #DealerStrategy

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This episode was published on March 31, 2026.

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