EPISODE · May 12, 2026 · 48 MIN
The Hidden Psychology of Grocery Shopping | Paco Underhill
from The Off The Menu Podcast · host Joel Nepa, Wal Ozello, and Tom Clemens
In this episode of The Off The Menu Podcast, we talk with bestselling author and retail psychology expert Paco Underhill about the hidden psychology behind grocery stores — and how store layouts, lighting, smells, signage, and product placement influence what consumers buy every day. From impulse buying and consumer behavior to online grocery shopping and the future of retail, Paco explains how modern grocery stores are carefully designed to shape shopping habits without us even realizing it. If you’ve ever walked into a grocery store for one thing and left with a full cart… this episode will completely change the way you shop.
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The Hidden Psychology of Grocery Shopping | Paco Underhill
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