The Hidden Reason Most Business Sales Never Happen episode artwork

EPISODE · Jun 4, 2026 · 17 MIN

The Hidden Reason Most Business Sales Never Happen

from What's Your Business Really Worth?

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book - https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/Most business owners assume that every buyer inquiry is an opportunity. In reality, Glen Cooper has discovered that nearly 98% of people who express interest in buying a business never actually purchase one.In this episode, I reveal one of the most important lessons I've learned during nearly five decades as a business broker: how to identify qualified business buyers and avoid wasting valuable time on prospects who will never move forward.You'll learn the four critical questions I use to screen buyers, the seven-step buyer qualification process we follow at Colorado Business Brokers, and the warning signs that separate serious buyers from tire-kickers.Whether you're planning to sell your business yourself or hire a business broker, understanding how to qualify buyers can dramatically increase your chances of a successful sale and help you focus on the small percentage of prospects who are truly capable of buying your business.In this episode you'll discover:• Why 98% of prospective buyers never buy a business• The biggest mistake business owners make when evaluating buyers• Four essential questions every seller should ask• A proven seven-step buyer screening process• How to identify qualified buyers faster• Why experience matters when selling a business• How to avoid wasting time with unqualified prospectsIf you're wondering how to sell a business successfully, this episode provides practical strategies for finding, qualifying, and working with serious buyers.Connect with Glen: 📧 Email: [email protected] 📞 Phone: 303-919-2694 - Leave a voicemail for a return call

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The Hidden Reason Most Business Sales Never Happen

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