The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:How brands should hire writersWhat makes a great writer for B2B ContentHow to build a content marketing strategyThe notion of “Writing for Google”Best practices for your contentConnect with John Busby:Twitter: https://twitter.com/JohnMBusbyLinkedIn: https://www.linkedin.com/in/johnmbusby/Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketerTwitter: https://twitter.com/HighEQMarketerLinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketerInstagram: https://www.instagram.com/higheqmarketer/Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/Twitter: https://twitter.com/CenterfieldHqLinkedIn: https://www.linkedin.com/company/centerfield-mediaInstagram: https://www.instagram.com/centerfieldhq/The High EQ Marketer website:Centerfield Podcast page: https://www.centerfield.com/podcast/Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/