The High Tech Farmer with James Chang

My Guest today on the podcast Is James Chang. James grew up in Hong Kong and studied Mathematics at University of Washington and completed his MBA at the Jack Welch Management Institute. He is currently studying for a Doctorate in Business Administration. After many years spent in High Tech industriesJames has a business cultivating Microalgae for their nutritional elements. James believes that plant-based food is one of the building blocks to a sustainable future. A building block that is environmentally friendly, highly nutritious and sustainable. Using technology in an environmentally, sustainable way will meet the needs of an ever-growing population in a world of diminishing resources. Timings2:52 I grew up in Hong Kong .......4:17 My mother and father came from Shanghai. My father was in the textile business....6:59 I went to study in the US .... It was an exciting time....Being in a different culture.9:46 My buddies were talking about things and I had no idea of what they were talking about......I started to watch sitcoms ... It helped me to understand more.11:08 The time in the US were formative years for me....being independant ....12:53 I worked for my father for some years... I moved into High-Tech work space.14:20 I was working in the LED lighting space .... early in the industry.15:23 How did High Tech help you move into your current job?16:46 I took a leap of faith and moved into hydroponics .........This led me to micro-algae18:46 Food caught my eye ..... micro-algae .....this is going to be a future food. Plant based protein.21:13. A lot of new Tech businesses come and go. My idea allows us to address several markets.22:33 We can pivot between four opportunities.23:23  We will address the plant based food market..... The process is key.25:13 I am a "High Technology Farmer" High Tech is the way to go.....27:05 We look at high Tech from a natural perspective.....Eating habits and food format will change.....29:20 Micro-Algae is one of the most ancient foods ...... It has a seaweed type flavour.....31:23 Micro-algae is transformed into food products....32:23 Micro-algae is thought of as a supplement, a tablet, We want to move to the mass market......Adding our product to shrimp roll noodles ........36:00 Micro-algae is packed with macro and micr-nutrients....37:53 In the near term we will raise funds to scale production... to provide a formidable, good product.39:23 Environmentall friendly, algae produce 60% of global oxygen....carbon remission is our goal....41:05. No genetic modification42:34.  What are the negatives?.....44:40 In five years time we will build a reputable brand, have high level output and gain a good market share as a quality, trusted supplier.46:35 Farming Industry will change ......49:11 Seaweed is common in Japan and we are leveraging on this.....52:23 Failure is the best opportunity to learn......54:14 I am always curious .....55:54 Books by Ray Dalio and Simon Sinek57:52 Billboard quote : Never Give Up - Be ResilientContact JamesEmail: [email protected] : +852 9285 1398https://www.eiyokaalgae.com/online-store  Contact VincentNewsletter: https://vincent1cd.substack.comPodcast: https://overfortywellness.buzzsprout.comPro Coach: https://procoach.app/vincent-hiscoxEmail: [email protected]: Vincent Hiscox