The History of Malört | Bartender at Large ep 477

Join us for a deep and surprisingly poignant dive into one of Chicago's most infamous cultural icons with award-winning journalist Josh Noel. As the author of "Malort: The Redemption of a Revered and Reviled Spirit," Noel unravels the complex history of the intensely bitter spirit that is both a local rite of passage and a national curiosity. He brings his signature depth as a longtime Chicago Tribune reporter to explore how a drink known for its challenging taste forged an unbreakable bond with a city's identity. This conversation goes beyond the memes and dare shots to examine Malort's Swedish roots, its tumultuous American journey, and its unlikely modern resurgence as a symbol of pride. Noel argues that this spirit's story is a profound reflection on taste, tradition, and what it means to belong. Listen in for a fascinating case study on how the most reviled drink in the bar became so deeply revered. Buy the book here: https://www.joshnoel.net/malort-book ____________________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge FOLLOW US ON TIKTOK: Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1 Bartender at Large: www.tiktok.com/BartenderAtLarge FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge