“The Human Way” - Hilary Corna - Hard Corps Marketing Show #181

Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machines. How can we bring the human side of this process back into marketing and sales? A Keynote Speaker, Best Selling Author, Founder of The Human Process Continuum, Founder of Corna Partners, Hilary Corna, discusses ways to get back to having empathy and building relationships for customer longevity.   Takeaways: It is better to spend 60% of your time planning in order to get great results than to act fast and have to create fluff to find a decent one. Remember the long term game! Customers are ignorant to why companies want their email or phone number. They know that providing that information leads to spam. Think from the customer’s perspective! Maximize the value of an existing customer. If you incrementally improve the customer experience over time, then that will create a customer for life. It is loyalty over transaction. It’s not what we change, it's how we change. There needs to be one team alignment.  This is achieved by transferring a company from having a company centric mindset to a customer centric mindset. Make every conversation about the customer. Take a step back and ask: is this better for the company or for our customer?   Links: LinkedIn: linkedin.com/in/hilarycorna Twitter: https://twitter.com/HilaryCorna Instagram: https://www.instagram.com/hilarycorna/ Hilarycorna.com: http://hilarycorna.com/ Downloadables: https://hilarycorna.com/restart The Human Way Newsletter: https://hilarycorna.com/connect The Rise of the Human Centric Era: https://hilarycorna.com/connect One White Face: https://www.amazon.com/One-White-Face-Remarkable-Self-Discovery/dp/1626343403/ref=mt_hardcover?_encoding=UTF8&me=   Busted Myths: Automation is not always the answer! It will amplify a company’s process whether it is good or bad. Automate what can be replicated and humanize the extraordinary.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/uEKb69N0hV8