The Hybrid Agency Model: PPL + Retainers

Tired of the agency "grind"? Join active operators Kyle and Drew as they reveal the "hybrid agency" model—the same evolution that scaled their business to a million dollars a month profitably. Learn how to ditch the complexity of traditional retainers by blending high-volume pay-per-lead (PPL) simplicity with high-value, branded "Platinum" services. You'll discover how to "handpick the best clients" from your PPL platform, ascend them into exclusive ad campaigns, and even monetize their overflow leads as your own vendor. This "perfect little flywheel" sends pure profit straight to your bottom line with near-zero additional delivery costs. Stop guessing and start listening to the exact tactics used to build a highly efficient, multi-million dollar operation.https://thatagencygroup.comhttps://usejuiced.com0:00 - Platinum teaser and premise0:47 - Episode intro and recap3:28 - Defining the hybrid agency7:47 - How Platinum first emerged17:19 - The new platinum model24:05 - Pricing and positioning strategy29:37 - Metro seats and scarcity38:16 - Starting over with PPL41:10 - Retainer agencies adding PPL51:26 - Final takeaways and next steps