The Hybrid Farm Strategy: How Ryan Major Built a $40M Real Estate Team in a Small Town

Are you tired of traditional door-knocking and cold calling?In this episode of Real Estate Riches, host Kathy Byrnes is joined by Ryan Major, a dynamic team leader who has dominated the Lindale, Texas market by rewriting the rules of real estate farming.Ryan shares her highly successful "hybrid farming" strategy, which replaces traditional mailers with massive, sponsored community events—like private water park buyouts and neighborhood Halloween contests. She breaks down exactly how these events get hundreds of people into her database while costing her team very little money.Ryan also opens up about the reality of balancing motherhood with a demanding career. She discusses her transition from an exhausted solo agent doing 52 transactions a year, to a systems-driven CEO who refuses to take meetings after 4:00 PM. Finally, Ryan reveals her exclusive "VIP List" strategy, explaining why she only personally handles 17 clients a year while her team of agents and virtual assistants manage the rest.If you are looking to scale your business, reclaim your time, or dominate a specific neighborhood, this episode is a must-listen.🎧 Hosted by: Kathy Byrnes🎤 Featuring: Ryan Major, Realtor & Team LeaderRyan Major is a real estate expert and Team Leader of The Major Team at Keller Williams, serving the Greater Tyler, Texas area. She combines her specialized expertise as a VA Certified agent and Accredited Buyer's Representative with a client-focused approach, seamlessly guiding buyers and sellers through their real estate journeys. She is also a dedicated mentor, leading her agents to serve their community with integrity and hard work.💡 What You’ll Learn in This Episode:✔️ The Hybrid Farm Model: How to combine traditional farming with VIP events.✔️ Event-Based Lead Gen: The strategies behind Ryan's massive Halloween and water park events.✔️ Vendor Partnerships: How to fund your marketing through strategic sponsorships.✔️ Firm Boundaries: Why Ryan stops taking client meetings after 4:00 PM.✔️ The VIP List: Why limiting your personal client roster actually increases team production.✔️ Admin Leverage: The importance of building an incredible support staff, including VAs.✔️ Branding: How owning a single color (hot pink) can make you unforgettable.📇 Connect with Ryan Major:📘 Facebook → https://www.facebook.com/ryanmichellemajor📷 Instagram → https://www.instagram.com/ry_major📘 Facebook → https://www.facebook.com/TheMajorTeamKW/📷 Instagram → https://www.instagram.com/themajorteamatkw🌐 Website → https://www.themajorteam.com/🎙 Follow Kathy Byrnes:🌎 Website → https://www.thereispowerinproximity.com📞 Book Strategy Call → https://www.thereispowerinproximity.com/strategy-session📘 Facebook → https://www.facebook.com/kcbyrnes📷 Instagram → https://www.instagram.com/kathy_byrnes_lkn/🔗 LinkedIn → https://www.linkedin.com/in/lakenormanliving🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate → https://iconsofrealestate.com