The Hybrid Flywheel of Ecom and Retail | Joe Johnson | VADE

Joe Johnson believes that he was born to be an entrepreneur. From the age of 5 years old he was creating his own businesses and he loved every second of it. Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from the Honors College with a perfect 4.0 GPA. Joe is the husband to an incredible wife and father to two wonderful kids, who are going to change the world. In This Conversation We Discuss: [00:00] Intro[01:17] Entrepreneur since 5 yrs old[02:28] The unflattering side of owning a business[03:23] Where the idea of Vade came from[05:20] Novel ideas vs improvements[06:54] From proof of concept to multiple launches[08:32] The focus on getting the customer educated[11:38] Using curiosity as a selling point[12:14] Sponsor: Electric Eye electriceye.io[12:34] Sponsor: Mesa apps.shopify.com/mesa[13:18] Sponsor: Gorgias gorgias.grsm.io/honest[14:45] Sponsor: Rewind rewind.io/honest[15:17] Sponsor: Klaviyo klaviyo.com/honest[16:04] When VADE picked up the pace[19:28] The past few years of growth for VADE[21:41] Propping up Ecom through expanding retail[22:09] VADE’s 2022 goals[22:57] How has Joe’s role changed over the years?[24:35] Leadership is different from entrepreneurship[27:30] Where to find VADE Resources:Subscribe to Honest Ecommerce on YoutubeProtein Powder, Pre-Workout & Meal Replacement vade-nutrition.comConnect with Joe linkedin.com/in/joe-johnson-b57210123Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!