The Hype Handbook: Influence & Persuade for Positive Purposes with Michael F Schein

Here is my talk with Michael F Schein:How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly todayThe chasm of difference between standard marketing and hypeHype: a set of activities that gets large number of people really emotional1st Key Principle: Don't be afraid to pick a fightWe define ourselves by our tribes, by what we're againstAnti-Hustle Culture: Getting under Gary Vee's skinPunk rock mischief got far better resultsPolarising with playfulness and irreverenceThe Basecamp ExampleWhat is the point of view held by the majority of your field, that annoys you deeply?The power of differentiationDo hype experiments with skin in the gameDevelop a hype hypothesisCreate a secret societyThe blur between negotiation, persuasion and hypeConnect with people on a human level, not cold professionalismIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.