The Identity Debt: How the Story You Tell About Yourself Is Quietly Running Your Life

You don't just have habits — you have a self-concept that decides which habits are even allowed to stick. In this episode, we dig into the behavioral science of identity and why most change efforts fail not because of laziness or lack of strategy, but because people are unconsciously defending an outdated story about who they are. We'll get into what the research actually says about identity-based change, why it's more fragile than the gurus admit, and how to quietly rewrite the narrative without the cringe. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.