The Identity Shift Required to Win in Business ft. Borja Cuan | The Kronos Group Podcast #286

In this episode of The Kronos Group Podcast, Jerry Brazie sits down with Borja Cuan, co-founder of 415 Digital and a veteran of the digital advertising world since 1998, for a grounded conversation on leadership, performance marketing, and what it actually takes to scale a business. Borja breaks down what performance marketing really means — and why so many small and mid-sized business owners have lost trust in digital marketing after being burned by empty promises, vague metrics, and agencies that don't understand their business. This episode covers: What performance marketing actually is (and what it's not) How founders should evaluate digital marketing partners Why guarantees and "easy leads" are red flags The importance of clear metrics like CAC and return on ad spend Why giving free value builds real trust in sales relationships The leadership shift required to scale beyond founder-dependence Why delegation is necessary — even when others won't do it your way Employee retention, post-COVID work culture, and in-office vs remote work How leadership, focus, and communication determine long-term success Jerry and Borja also explore deeper themes around work ethic, upbringing, perspective, and gratitude — and how those traits shape better leaders and more durable businesses over time. This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. Learn more about The Kronos Group and our peer advisory community: https://thekronosgroup.org Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie New episodes weekly. Built for business owners who know growth is better when you're not doing it alone.