The Identity Trap: How Trying to Become a Better Person Is Secretly Keeping You the Same One

You've set the goal, made the plan, maybe even felt that rare spark of motivation — and still, six weeks later, you're exactly where you started. The problem isn't your discipline or your desire; it's that you're running a change strategy on top of a self-concept that's actively working against you. This episode breaks down the behavioral science of identity-behavior loops, why 'just be more consistent' advice is functionally useless, and what it actually looks like to shift the internal story before the external results have any chance of following. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.