The illusion of truth: how you've been sold a lie (repeatedly)

Marketing today is more manipulation than strategy, how did we get here? In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online. This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber. It’s time for a circuit breaker. Behind the scenes, Mia has been working on a marketing methodology built for the post truth era : the Honest Marketing Method. This approach is about long-term, strategic thinking that earns attention and builds trust. It's value-led, evidenced based and will ruffle some feathers.  🎧 Listen now and get ready for the live-only Unveiling The Honest Marketing Method on July 30. We'd love to hear from you, DM us anytime.   What you’ll take away from this episode:  ✨ Why “everyone does it” is a terrible reason to follow bad marketing advice ✨ How marketing myths spread, and why repetition, social proof, and herd mentality are so powerful ✨ The real cost of forever-free content (and why it’s burning out founders) ✨ Why boundaries in business are not a punishment, they’re a power move ✨ The three psychological tricks most manipulative marketers rely on ✨ What The Honest Marketing Method is and why it’s designed for this moment   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.