The Impact of machine learning an AI on Internet Marketing Strategies

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain